Who We Are

Our Story

 

From farm to face, lashes to nails, and hair to makeup, Sweet & Lashful strives to make your beauty regimen one of ease. Whether you’re a beauty aficionado or a little sweet and bashful, all you need to do is show up and we’ll take care of the rest.

Sweet & Lashful was founded in 2014 in a humble, one-room parlor in Midtown Atlanta by Nancy Shim, an award-winning permanent makeup and lash artist. We have since grown to a team of service providers across every beauty domain, received the Best of Atlanta award for Best Faux Lashes five times, and expanded to our current location in Buckhead Atlanta.


Our Services

“This place is incredible. I love the vibe and especially the employees. Their amazing services and employees is what makes me come back!”
— Isabelle H. (★★★★★ on Yelp)
  • Award-Winning, Luxurious Lash Extensions (Click here to read more)

  • Award-Winning Semi-Permanent Makeup (Eyebrows, Eyeliner, Lipliner, Areolar Repigmentation, Beauty Marks)

  • Keratin Lash Lift & Tint

  • Brow Tint & Shape

  • Microblading & Microshading

  • Skincare / Peels

  • Bombshell Waxing

  • Threading

  • Hair Loss Restoration

  • Hair Extensions

  • Massage Therapy

  • Makeup

  • Men’s Grooming (menicure.com for more info)


Our Service Professionals


Our Executive Team

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Timothy Brady
Chief Innovation Officer

Timothy, part of the original Sweet & Lashful marketing team, comes to the new Buckhead location with over a decade of business development experience across a broad range of private and public sector domains in the Middle East and in the United States. After graduating with honors from Emory University in Atlanta, he worked in non-profit development for the world's largest women-focused micro-finance network. For three years he lived and worked in Iraq, assisting regional development initiatives in partnership with local governments, the US Department of State, and the United Nations, among others. Before coming to Sweet & Lashful, Timothy was a Management Consultant for Accenture's Health Strategy Group, advising non-profit insurance networks on Obamacare implementation strategy. Timothy is a graduate of Emory University and the University of Massachusetts. He is a 2017-2018 Fulbright Scholar.

Jessica Hoehn
Chief Creative Officer

Jessica is a New Media and Motion Graphics Designer at CNN in Atlanta. After spending nearly a decade in broadcast design, Jessica has worked with some of the best in the business, including covering the 2016 election campaign. Previously, she worked on CNN's morning show "New Day" as a Production Artist. Her career encompasses extensive freelance work with start-ups to help build and guide their brand. Jessica is a multiple Peabody Award winner and holds a BFA in Graphic Design from the University of Georgia.

Nancy Shim
Chief Executive Officer

Recently named “The Entrepreneur” by Buckhaven Lifestyle Magazine as well as being featured as one of JEZEBEL Magazine’s “Leading Ladies” in the April/May 2018 issue, California-born Georgia Peach Nancy Shim fully believes she is just beginning to crawl. Most of her previous experience is in the aesthetics industry as a medical esthetician, having won awards in lashes as well as permanent makeup since 2012. Six years later, Sweet & Lashful has won an award as a team of 20 and will continue to strive to accomplish more.